Much like users can shop IG Stories, Feed Posts and IGTV, brands and influencers will soon be able to tag products in Reels and make it easier than ever for followers to shop in-app. Shop ‘Til You DropĪnd if that’s not enough to get you Reeling with excitement, Instagram announced that they’re working on a shopping integration. Plus, with the Reels Explore feed, it’s super easy to reach new followers and boost your engagement WITHOUT buying ads. Grow Without AdsĪs with any new feature Instagram rolls out, the algorithm rewards early adopters. It’s a way for you to show off your personality, make your followers laugh and deliver educational content in bite-sized pieces. Think of Reels like permanent high-quality (but still informal) Instagram Stories. The Benefits of Adding Instagram Reels to Your Content Mix While the algorithm for Reels is still up for debate, it looks like the Explore Feed curates a mix of trending content as selected by their content creators and content based on who you follow, the content you like and where you’re located. Once your Reel is live, you can share it on your Stories, publish it to your Reels tab on your profile and allow Instagram to push it out to the Explore Feed. Similar to its rival TikTok, you can record and edit 15-30 second video clips to music and text and effects to your creations. Instagram Reels is the newest way to create video content on Instagram. Watch Jenn’s walk-through here What is Instagram Reels?
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